What role should media play in autism awareness?

An article written on March 14, 2010 reveals some interesting steps the media is taking, as of late, in properly representing Asperger's Syndrome in the media:

"Tuesday, the new NBC show Parenthood formally diagnosed one if its characters with Asperger's Syndrome. By Wednesday, the resultant public interest had led "Asperger's Syndrome" and other, more unfortunate, variants to become the top search trend in Google. The public interest is gratifying, but given the confusion that unfamiliar viewers had over the spelling alone - it begs the question: What should the role of media be in autism awareness?
Clearly, such increased interest can be valuable, as it puts Asperger's on the radar of those who previously knew nothing about it, or the struggles of those who live with it. For some, can provide an answer to questions that have plagued them and their families for years, such as "What is going on with me? What's going on with my child?" or "Why am I so different?"


(Visual Clip of the TV program "Parent Hood")
-Author: Lynne Soraya
http://www.psychologytoday.com/blog/aspergers-diary/201003/telling-the-story-autism-in-the-media